Sharper Fashion Trend Forecasting

From cultural shifts to colour, silhouette, print and product direction — for distinctive fashion brands

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EXPLORE TREND MEMBERSHIP

For fashion brands with a sharp point of view

The strongest brands are not chasing every trend.

They are reading change early, recognising which signals have weight and turning them into stronger product decisions.

Trend Suite translates emerging shifts across colour, silhouette, material, print and product — helping you make sharper calls while protecting what makes your brand distinctive.

Know what to back, what to cut and what deserves space.

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AS SEEN IN

fashion trend forecasters British heritage magazine feature

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fashion trend forecasting stylist magazine

fashion trend forecasters The London Standard newspaper feature

fashion trend forecasters Women's Health magazine feature

fashion trend forecaster Euronews feature

fashion trend forecasters Source Fashion feature

fashion trend forecaster I-D magazine feature

fashion trend forecasters featured in Yorkshire Living magazine

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Know what to back.
Know what to cut.
Know what deserves space next.

Choose how you forecast

Two ways to use Trend Suite — choose the forecasts you need, or access the complete system.

THE FORECAST LIBRARY

Focused forecasts across colour, print, silhouette, product and category direction — translating what is shifting into clear direction for your collection.

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THE TREND MEMBERSHIP

Every forecast and new release, plus Colour Lab, Trend Intelligence, CAD Suite and resources — one connected view of what is changing and what it means for product.

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INNOVATOR
ELITE

The complete Trend Suite forecasting system — forecasts, new releases, Colour Lab, Trend Intelligence, CAD Suite and resources, in one connected platform.

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TRUSTED BY BRANDS DESIGNING AHEAD OF THE MARKET

USED BY BRANDS DESIGNING AHEAD OF THE MARKET

fashion trend forecasting collaboration with Source Fashion

Fashion intelligence for sharper product decisions

What's shaping fashion now

The strongest fashion brand codes work without a logo

From Hermès saddle stitching to Bottega Veneta Intrecciato, fashion brand codes make product recognisable before the customer sees the name

FASHION

4 hours ago5 min read

Sustainable fashion consumer behaviour: Why awareness isn't changing what people buy

Sustainable fashion consumer behaviour reveals a growing divide between environmental awareness and the decisions consumers make when purchasing clothing

MACRO TRENDS

1 day ago5 min read

If the logo disappeared, would your fashion brand identity still be recognisable?

The strongest fashion brand identity lives in the product itself, through the proportions, materials and details customers recognise before they read the label

FASHION

2 days ago6 min read

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For brands building what others will follow

SS 28

The colour signals brands will be backing next

A free edit of five colour signals beginning to shape Spring Summer 2028 womenswear.

From humanised neutrals and purposeful pales to stranger greens, fluid blues and measured brightness, this is the early read for brands deciding what deserves space next.

Use it to sharpen palette direction, challenge the obvious and start SS28 with a stronger point of view.

GET FREE SS28 COLOUR EDIT →

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Know what deserves space next

Selective updates on cultural shifts, emerging aesthetics and new forecast releases — edited for brands making sharper product decisions.