Nov 5, 2023
Environmentally responsible collections and products are increasingly important and there are key strategies that independent fashion brands can adopt to build a greener, more sustainable business.
Consumers are shopping more and more online and therefore have the time to research, compare and make conscious decisions when choosing.
As we continue to face uncertain times, it's more important than ever to adapt to change and smaller brands especially will need to adopt and practice more ethical processes.
Consumers are seeking out and buying less from the brands they love. A less is more attitude that embraces "do less, do it better" thinking will ensure thats fashion businesses can reduce waste.
As independent brands have limited resources and low budgets, it is important for them to ensure they are developing the right products at the right time.
Wasting time, energy and resources in creating unsuccessful products is counter-intuitive to a sustainable future and the best way to avoid this is to begin the design process with accurate foresights.
Used items can be reinvented for a fresh new purpose and we are witnessing this creative process more and more across social media.
Reusing fabrics and giving a fresh, new look to old items are ways that fashion brands can adopt this concept, as creating entire upcycled collections is not an achievable option.
Consumers appreciate brands that adopt this approach as they continue to explore labels that demonstrate positive environmentally-focused changes.
For many small brands, sustainable actions can be expensive and out of reach financially. Joining forces with existing suppliers can allow ideas for new practices to develop and collaborations to form.
Most clothing manufacturers are adapting to reduced minimum order quantities as fashion brands become more focused when planning and ordering production.
Post-pandemic, businesses realise that the need to be more sustainable has never been greater and that consumers will demand this more and more.
Future growth, expansion and loyalty will come from applying new strategies that support a sustainable future for us, and our planet.
Tiffany Hill is a fashion trend forecaster, providing established brands, studios and designers with seasonal fashion trend insights.
After enjoying over two decades of success as a fashion designer for major UK retailers, she now delivers trend information in an easy to understand, actionable format.
With her craft and eye for detail as a designer, and her curiosity and vision as a fashion forecaster, she sells digital trend books to over 2000 clients across 40 countries in every corner of the globe.
Tiffany’s specialist blend of design, vision and creative thinking helps fashion brands become the authority within a competitive industry.
She has over 65,000 followers across social media and her insights have been featured in British Heritage and Yorkshire Living magazines as well as on Euronews and other news platforms.
Tiffany understands that fashion moves fast and enables fashion professionals to stay relevant in an ever-changing marketplace.
Tiffany lives in West Yorkshire, UK with her husband and beloved pug “Queenie”. She has grown-up twins – a daughter and a son, who are also successful in their chosen fields.
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