Feb 16, 2020
Updated: Sep 3, 2021
The shift away from edgier, streetwear influences sees a renewed interest and desire for femininity, bringing a wave of pretty florals, delicate beauty and artistic design.
From watercolour washes to expressive and creative print, artistic techniques give fabric prints a new lease of life for Spring / Summer 2021.
We have identified the nine key print and pattern directional looks for the season in our comprehensive, detailed Print and Pattern forecast and it is available for immediate download
Feminine florals are updated with soft-focus filters and blurred filters. Vintage florals are refreshed and pretty blooms are given a digital approach for application on Summer weight fabrics.
Animal prints move into skin-like texture and patterns, with less apparent animal print. They are updated with digital and pixellated artworks as well as new colour combinations.
Less obvious and bleached and blurred, these prints are a key look for SS21.
Tie Dye has been successful and is set to continue with the addition of stripe formations and pinstripes.
New approaches to placement and colour combinations are key.
Tropicals are on the increase, with Versace's catwalk show being a key driver and vacation styles becoming more and more popular. Exotic botanicals and Eastern flora are important for destination-inspired pattern.
60's and 70's references emerge, bringing back vintage prints for transitional collection development. Small and large scale blends are developing. Retro themes filter down into commercial markets with slogans and graphic tees.
Receive a 15 Page SS21 Print and Pattern Trend Bite Report which details one of the key trends - Floral Blur. A link to your report will be sent via email when you subscribe to our fashion newsletter. Get news, insights and information on new releases straight to your inbox. Future-proof your business by staying up to date on what's happening in the world of fashion!
Painterly prints in inky washes and brush stroke patterns emerge stronger and are the perfect way to echo the trend for individuality. Opt for expressive, painterly florals as the demand grows for artistic aesthetic.
Driven by Christian Dior, batik style prints will continue as the interest in traditional handcraft and artisan looks grows.
Bi-colours and small scale batiks have the broadest appeal for commercial markets.
The overwhelming success of polka dots breeds abstract, irregular spots. Use multi-scale mixes, large scale and layered print for newness. Give polka dot newness with feminine colour ways and apply to sheer fabrications.
Commercial paisleys continue in warm neutrals that elevate summer looks. Linear and pared back paisleys take hold and are the perfect solution to the feminine maxi dress.
We create fresh, affordable, informative trend reports with instant access: FASHION TREND REPORTS
We prepare reports for new brands, designers and retailers, giving validation that you are developing or buying the right products, at the right time.
Receive a stunning SS22 Womenswear Trend Book which details some of the key trends for the season. 16 Key pages taken from our full product-specific trend forecasts.
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Over two decades worth of experience within the luxury and commercial sectors of the fashion industry has given Tiffany the know-how you need for your brand.
With both her craft as a freelance fashion designer and curiosity and vision as a forecaster, she has built a reputation for accurate trend prediction and design development.