IMPERFECTION IS TO BE CELEBRATED AS A FORM OF AUTHENTICITY, NATURALNESS AND SELF EXPRESSION
OUR THROWAWAY CULTURE IS ONE WE CAN ALL ADDRESS
We all could do with reconsidering our own belongings and deciding which ones we truly cannot live without. Do we have items we want to pass down to the next generation?
Our next generations will embrace items we no longer want or need.
THINK MORE ABOUT HOW THE 'WEAR AND TEAR' OF A PRODUCT CAN SIMPLY ADD TO ITS BEAUTY; TELLING ITS OWN STORY.
We all need to learn to not discard damaged products so easily, mend things and cherish them again. Over the past few years, there has been a growing interest in what we can learn from clothing that is imperfect in some way.
We can take the idea of imperfection and use it to make some kind of fashion statement. Previously overlooked pieces seen as flawed are to be embraced as unique fashion items.
EMBRACE WEAR AND TEAR, MAKE DO AND MEND AND EXAGGERATE THE SIGNS OF AGE
After all, the items you no longer feel are special could become the foundations of the memories of you for a loved one.
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