WE REPORT ON THE KEY EMERGING SPORTSWEAR & ACTIVEWEAR TRENDS TO KNOW FOR SS 21
ADAPTABILITY AND FUNCTIONALITY
The sportswear / activewear consumer will demand garments that adapt across usages.
These pieces will optimise the use of technology and innovative fabric choices and provide multi purpose design that delivers breatheabity, performance and of course a new aesthetic.
From sportswear dresses to seamless construction, the activewear market will see further blurring of the lines between sport and lounge for Spring / Summer 2021.
We have identified the key silhouette and colour usages for the season in our comprehensive trend forecast.
Strategically placed and engineered knit panels akin to the innovations happening within the shape wear sectors are applied to sportswear in the form of compression tanks, tops, leggings and sports bras.
Offering both support and breathability, this trend looks set to continue into future seasons with comfort being of top priority.
The revitalisation of key items with added feminised detailing features and styles that can function across multiple activities will emerge as market leaders. Develop design that can be worn in any type of sport setting and that also crosses into lounge and leisurewear for sales optimisation.
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For the full Spring / Summer 2021 Sportswear trend forecast
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