HOW TO TAP INTO THE PULSE OF FASHION TRENDS FOR FAST RESPONSE DESIGN
Today's consumers are constantly on the hunt for the latest catwalk styles and look to the High Street to deliver everyday versions of these higher end trends.
Our fashion CAD templates provide instant design resources that enable you to react to these demands and get the newest styles on the market quickly.
A garment flat drawing is a digital sketch that displays a garment as if it were laid "flat". It's used to communicate designs technically - whether that's to a pattern-maker, technical designer, merchandiser, or manufacturer.
Garment flats are also a must-have in any tech pack or fashion design portfolio.
CLOSE TO SEASON TRENDS
After the global financial recession, the fashion and apparel industry has faced a number of challenges. To remain profitable in the environment of keen global competition and increasing material and operational costs, shortening production lead time has become a new source of competitive advantage.
Fast fashion brand such as Zara, H&M and Primark have fast lead times and get the newest styles to market as soon as possible. With between 15 and 20 collections launched per year, the traditional concept of "seasons" is becoming less and less important within the fashion industry.
At the core of fashion are the concepts of change and newness. Fast fashion embodies people's urge for change in an extreme form of the fashion industry.
Consumers have access to vast amounts of design and trend information. It enhances consumer confidence as they make fashion decisions this accelerating adoption and innovation.
So how can manufacturers and retailers ensure they maintain a competitive edge in the fashion industry and stay ahead of the competition?
By looking to fast fashion designs, brands and manufacturers can ensure they are injecting newness into their offer and at a lower price point. They can react quickly to emerging trends and deliver them at their peak before their competitors do. This requires short lead times that are achieved by using quick response and lean supply chains.
Today fast response and agile supply chains are used for fast fashion products and traditional supply chains for more basic products.
Tiffany Hill Studio tracks what's trending in the fashion world, looking at emerging trends, art, influencers, trade shows and catwalks. We offer a streamlined service, "Fashion Templates" where fashion professionals can discover curated designs, obtain trend information to guide buying decisions and instantly purchase and download actionable fashion direction.
Our Fashion Templates include one key item for development and fashion cad drawings in AI format and PDF for use in design portfolios, presentations, line sheets, collection or inventory planning and for development with a manufacturer.
We prepare reports for new brands, designers and retailers, giving validation that you are developing or buying the right products, at the right time.
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