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Fashion Trend Categories

We are experts at delivering trend insights across multiple products

Our many areas of fashion trend expertise

We research global trends and compile beautifully curated digital trend books across multiple key product areas to make sure you stay relevant in an extremely competitive and fast-changing landscape.

FRESH, RELEVANT, INNOVATIVE

Themes and Influences

We begin every new season with our extended "Key Influences" editions.  These give clear overviews of the three overarching seasonal trend themes and how to incorporate them into your collections through many micro or mini-trend stories.

We create a womenswear and menswear Influences version, sparking your creativity and simplifying your design process right from the beginning of every season.

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2024 fashion trends, 2025 fashion trends, fashion trend forecaster, fashion trends, autumn winter fashion trends, womenswear trends, 2024, 2025 trends, fashion trend books, 2024 fashion trends

Seasonal colour trends

Our seasonal colour trend forecasts for women and men include Pantone references and detailed colour palettes that are applied to the key overarching themes or stories.

Colour forecasts are an essential starting point for any new season. They set exciting new foundations and influence your long term design strategies.

Textiles and material innovation

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As responsible sourcing drives innovation, we report on the key fibres, finishes, structure and tactility directions for the season. We cover the materials to invest in to help your brand stay relevant and ahead.

Activewear & sportswear trends

As activewear continues to be influenced by advances in technology and AI, we report on how the demand for multi-purpose looks are on the rise.

We take an in depth look at the key seasonal themes and the micro trend stories for activewear that are emerging from them.

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2024 fashion trends, 2025 fashion trends, fashion trend forecaster, fashion trends, autumn winter fashion trends, womenswear trends, 2024, 2025 trends, fashion trend books, 2024 fashion trends

Knitwear & jersey trend direction

Quality and performance continue to be the key drivers for knitwear design bringing organic and bio-material yarns into focus as we explore new ways to be sustainable and planet considerate.

We deliver yarn, texture and silhouette direction for knitwear looks across workwear, rest and leisure.

Print and pattern trend books

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Elevated crafts, artisan techniques and futuristic influences continue to drive print and pattern newness as consumers seek both escapism and comfort amid tough economic climates.

Seasonal swimwear trends

Fantastical designs that reference otherworldly terrains and digital landscapes bring imagination and innovation to swimwear design with unstoppable creativity.

Key details, silhouettes and inspirational decorations are featured in our swimwear trend books.

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2024 fashion trends, 2025 fashion trends, fashion trend forecaster, fashion trends, autumn winter fashion trends, womenswear trends, 2024, 2025 trends, fashion trend books, 2024 fashion trends

Accessories, bags & footwear

We report on emerging trends for accessories, footwear and bags to ensure your brand has all product areas covered.

 

New materials, shapes and key details show you how to refresh your collections for full impact.

Inspirational jewellery trends

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Fashion jewellery continues to see heightened innovation, experimentation, craft and creativity is showcased with unique details and clever design.

Jewellery design aligns with the season's key influences, colour, print and materials forecasts to bring you the full picture.

Lingerie and sleepwear forecasts

Connection and community continue to drive development for lingerie and sleepwear and sustainable fabrics and processes are as important as close-to-skin comfort.

Our lingerie trend books explore the key textures, trims and silhouettes that will be in demand for the seasons.

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2024 fashion trends, 2025 fashion trends, fashion trend forecaster, fashion trends, autumn winter fashion trends, womenswear trends, 2024, 2025 trends, fashion trend books, 2024 fashion trends

Additional trend predictions

Each season we also create additional trend books that reflect popular product categories within the industry.

Focus for these could include dresses, denim, tailoring, wovens or loungewear, depending on what is emerging.

By Product Group

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