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FASHION INSIGHT
Fashion trend analysis for brands watching what moves next
Open-access insight on the signals shaping fashion, product and consumer direction
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Autumn Winter 2027-28 Knitwear Trend Forecast: a sharper direction for the season
The Autumn Winter 2027-28 Knitwear Trend Forecast brings together the key shifts shaping silhouette, construction, texture and detail for the season ahead
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9 hours ago3 min read
AW27-28 jewellery trend forecast: a sharper framework for the season
The AW27-28 jewellery trend forecast brings together the key shifts shaping form, material, construction and product direction for the season ahead
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1 day ago3 min read
The Foot Is Being Edited: Inside the Sheer Footwear Trend
Transparency changes the relationship between body and product as the sheer footwear trend moves into sharper territory
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2 days ago6 min read
Burgundy: The Dark Red Taking on a Bigger Role for AW27–28
Burgundy moves beyond seasonal accent for AW27–28, gaining the depth and versatility of a core wardrobe colour
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3 days ago4 min read
Inside Innovator Elite: A Fashion Trend Forecasting Membership Built for Better Product Decisions
A stronger fashion trend forecasting membership connects cultural intelligence, seasonal direction and practical design tools in one place
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6 days ago5 min read
Soft Engineered Blues: The New Blue Language Shaping AW27–28 Womenswear
Soft Engineered Blues move AW27–28 beyond classic navy into a calmer, more precise colour spectrum
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Aug 285 min read
Emotional Dusk Tones: Purple Takes a More Psychological Turn
Emotional Dusk Tones push purple into a darker, more atmospheric direction for AW27–28
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Aug 284 min read
Warm Taupe: The Neutral Moving from Background to Strategy
Warm Taupe brings greater weight, warmth and material richness to the AW27–28 neutral palette
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Aug 284 min read
Designing for Real Life: The New Fashion Priorities for 2026
As fashion priorities for 2026 shift, function, longevity and emotional relevance are moving closer to the centre of design
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Aug 275 min read
The Tie Trend Is Being Reworked Into a New Womenswear Design Language
The tie trend is moving beyond traditional tailoring as designers turn a familiar menswear code into construction, proportion and unexpected womenswear detail
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Aug 256 min read
Innovator Elite: The Fashion Trend Membership for Distinctive Brands
Innovator Elite is the fashion trend membership for distinctive brands that need connected direction across colour, silhouette, material, detail and product
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Aug 195 min read
The creative economy is power: Why creativity is becoming business infrastructure
The creative economy is shifting from the edges of business towards its centre, turning creative capability into a competitive system for building value, differentiation and future relevance
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Aug 196 min read
SS28 womenswear trends: The new luxury is emotional restoration
SS28 womenswear trends are moving beyond spectacle as emotional restoration, sensory design and a quieter form of desirability begin to reshape the season
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Aug 186 min read
Ritualistic luxury: Why fashion is rediscovering the power of ceremony
Ritualistic luxury is emerging as a response to fashion’s culture of speed, replacing constant novelty with atmosphere, symbolism, anticipation and a stronger sense of occasion
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Aug 186 min read
Free SS28 Colour Trend Edit: Why colour is becoming a system, not a seasonal statement
Download the free SS28 Colour Trend Edit and discover five colour signals reshaping how womenswear palettes are being built for Spring Summer 2028
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Aug 164 min read
Visible Craft in Fashion: Why the Human Hand Is Becoming a Design Code
Visible craft in fashion is moving beyond workmanship and into product language, as brands make touch, process and authorship increasingly visible
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Aug 127 min read
AW27-28 Menswear Colour Forecast: Why colour is becoming menswear’s sharpest product tool
AW27-28 menswear colour forecast direction moves beyond seasonal palettes, with colour becoming a clearer way to build protection, authority, cultural tension and future-facing product identity
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Aug 115 min read
Regenerative Fashion and the End of the Green Halo
Regenerative fashion is pushing sustainability beyond reducing harm and towards systems built to restore, renew and create lasting value
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Aug 105 min read
Fashion Forecasting With More Teeth: Why Better Intelligence Makes Better Product
Fashion forecasting is becoming less about spotting trends and more about knowing which signals are worth acting on
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Aug 98 min read
Schiaparelli Never Let Fashion Behave — and That Is Still the Point
Why does the Schiaparelli surrealist fashion language still matter in a market where distinctive ideas are becoming harder to create and easier to copy
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Aug 95 min read
Why the Maison Margiela H&M Collaboration Still Feels Ahead of Fashion
The Maison Margiela H&M collaboration introduced a mass audience to fashion built on ideas rather than easy desirability
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Aug 35 min read
The Power Shift Hiding in Spring Summer 2027 Accessories Trends
Spring Summer 2027 accessories trends reveal how bags, footwear, jewellery and eyewear are moving from supporting categories to some of fashion's most influential products
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Aug 24 min read
SS28 Colour Trends: Why Colour Is Becoming Fashion's Most Strategic Design Decision
SS28 colour trends reveal a shift beyond seasonal palettes, with colour increasingly shaping emotion, product identity and commercial differentiation across fashion collections
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Jul 314 min read
SS28 Womenswear Macro Trends Are Not Getting Louder. They Are Getting More Intelligent
SS28 womenswear macro trends are moving away from spectacle and towards intuition, reciprocity and emotional restoration
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Jul 305 min read
The colour signals brands will be backing next
A free edit of five colour signals beginning to shape Spring Summer 2028 womenswear.
From humanised neutrals and purposeful pales to stranger greens, fluid blues and measured brightness, this is the early read for brands deciding what deserves space next.
Use it to sharpen palette direction, challenge the obvious and start SS28 with a stronger point of view.
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