What's Inside a Trend Forecast
What’s inside: cultural drivers · key themes · runway references · design direction · product ideas
Vision becomes strategy
Each Trend Suite forecast is built to turn cultural shifts into decisions you can use in product development.
Inside, you’ll find a clear visual breakdown of the season ahead — key themes, directional takeaways, and a defined creative pathway.
Choose the forecast categories you need (macro, colour, print, silhouettes, materials and more), then translate insight into a collection with confidence.
The big picture
Every Trend Suite forecast opens with the season’s defining shifts — a distilled view of what’s moving culture, consumers and design forward. We translate these forces into three clear macro trends, giving you an immediate framework for what matters now, and what’s coming next.
These opening chapters connect directly to the rest of the forecast — setting the creative context before you move into more detailed direction. Delivered in a highly visual format, you get the narrative fast, so you can make decisions with total clarity.
FRESH, RELEVANT, INNOVATIVE
Micro stories
Turn the macro into something you can design.
Each forecast includes curated micro stories that translate big cultural shifts into specific, product-ready direction.
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Visual references that lock in the mood
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Clear design signals you can apply immediately
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Product-led details and innovations to build from
Less theory. More direction.
Access it your way
Inside Innovator Elite, you can access trend intelligence in the way that fits your workflow.
Explore the full forecast library (current + future releases), dip into member-only updates across Macro Trends, Micro Trends and Design Directions, and pull exactly what you need for your next collection — without the overwhelm.