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Fashion Trend Forecasting

Keep your brand relevant in an ever-changing commercial landscape

Fashion trend books for forward-thinking creatives

We predict the trends of tomorrow, so you can design and develop commercially-focused collections for your brand today.

Our fashion forecasts help brands and designers stay ahead of the curve in an evolving marketplace.

FRESH, RELEVANT, INNOVATIVE

What is fashion forecasting?

Trend forecasting and analysis is imperative for the survival of any business. By anticipating your audience's needs early, brands can exceed future expectations and avoid falling behind the seasons.

Fashion trend research and analysis allows us to predict consumer behaviour and become leaders of change and true innovators.

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Who needs trend insights?

Fashion trend insights are essential for fashion brand owners, fashion designers, product developers, manufacturers and design studios as well as anyone needing to maintain a competitive edge.

We show you the key creative opportunities for success so you can deliver collections and products your consumers will love, consistently.

Brands that innovate will lead and avoid being swept aside by fierce competition.

How we forecast trends?

We search for design ideas and spot emerging trends from high end designers, art, interiors and pop culture. 

After identifying patterns and combining these findings with changing social and economic movements, we make educated and well-informed predictions to determine which consumer trends will thrive.

From here, we package this information into actionable insights or beautifully curated fashion trend books that help optimise your brand development and marketing efforts.

We highlight the key creative opportunities for brands in all our seasonal trend forecasts.

Why brands need trend forecasts?

Creativity is key

In the digital age, technology is altering the way we live. Deep research is crucial to stay ahead of fierce competition.

Commercial success

Trend awareness helps brands create commercially-driven design that resonates with their audiences. Plan must-have products with confidence.

Risk reduction

Taking time to research optimises the potential for success. Insights ensure financial risks developing the wrong products are avoided.

Save valuable time

We take away the guesswork as to what will become a trend and eliminate hours of online scrolling. Your time is valuable.

Work Smarter

Be more proactive and forward thinking and make better product development decisions.

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What makes us different?

We are a specialist team

As designers first, our eye for detail and understanding of the process means we are well placed to guide your brand into the future.

Commercial mindset

Our experience working with major brands gives us the ability to analyse trend data and condense down into the key trends that will bring commercial success, but retaining innovation.

Creative intuition

With over two decades of experience, we pinpoint commercially focused trends that translate from catwalk to high-street, across all fashion products.

Do you?

Spend hours and hours searching for trend inspiration, yet struggle to find the direction that you can apply to your business?

Do you?

Worry that your design development will fall behind the season because the day-to-day commitments of running your business take over?

Do you?

Find access to the big subscription-only trend sites like WGSN out of reach financially, but still need accurate trend insights?

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35

YEARS OF FASHION INDUSTRY CREATIVE DESIGN & TREND EXPERIENCE

2000

OVER 2000 CLIENTS ACROSS 40 COUNTRIES RELY ON OUR INSIGHTS

40+

NEW TREND FORECAST RELEASES REPORTS & BUNDLES EVERY YEAR

9/10

OF OUR TREND PREDICTIONS CAME TRUE IN 2023 - YOUR WINDOW TO THE FUTURE

By Product Group

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