Fashion Trend Forecasting
Keep your brand relevant in an ever-changing commercial landscape
Fashion trend books for forward-thinking creatives
We predict the trends of tomorrow, so you can design and develop commercially-focused collections for your brand today.
Our fashion forecasts help brands and designers stay ahead of the curve in an evolving marketplace.
FRESH, RELEVANT, INNOVATIVE
What is fashion forecasting?
Trend forecasting and analysis is imperative for the survival of any business. By anticipating your audience's needs early, brands can exceed future expectations and avoid falling behind the seasons.
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Fashion trend research and analysis allows us to predict consumer behaviour and become leaders of change and true innovators.
Who needs trend insights?
Fashion trend insights are essential for fashion brand owners, fashion designers, product developers, manufacturers and design studios as well as anyone needing to maintain a competitive edge.
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We show you the key creative opportunities for success so you can deliver collections and products your consumers will love, consistently.
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Brands that innovate will lead and avoid being swept aside by fierce competition.
How we forecast trends?
We search for design ideas and spot emerging trends from high end designers, art, interiors and pop culture.
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After identifying patterns and combining these findings with changing social and economic movements, we make educated and well-informed predictions to determine which consumer trends will thrive.
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From here, we package this information into actionable insights or beautifully curated fashion trend books that help optimise your brand development and marketing efforts.
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We highlight the key creative opportunities for brands in all our seasonal trend forecasts.
Why brands need trend forecasts?
Creativity is key
In the digital age, technology is altering the way we live. Deep research is crucial to stay ahead of fierce competition.
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Commercial success
Trend awareness helps brands create commercially-driven design that resonates with their audiences. Plan must-have products with confidence.
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Risk reduction
Taking time to research optimises the potential for success. Insights ensure financial risks developing the wrong products are avoided.
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Save valuable time
We take away the guesswork as to what will become a trend and eliminate hours of online scrolling. Your time is valuable.
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Work Smarter
Be more proactive and forward thinking and make better product development decisions.
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What makes us different?
We are a specialist team
As designers first, our eye for detail and understanding of the process means we are well placed to guide your brand into the future.
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Commercial mindset
Our experience working with major brands gives us the ability to analyse trend data and condense down into the key trends that will bring commercial success, but retaining innovation.
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Creative intuition
With over two decades of experience, we pinpoint commercially focused trends that translate from catwalk to high-street, across all fashion products.
35
YEARS OF FASHION INDUSTRY CREATIVE DESIGN & TREND EXPERIENCE
2000
OVER 2000 CLIENTS ACROSS 40 COUNTRIES RELY ON OUR INSIGHTS
50+
NEW SEASONAL TREND FORECAST RELEASES REPORTS & BUNDLES EVERY YEAR
9/10
OF OUR TREND PREDICTIONS CAME TRUE IN 2023 - WE ARE YOUR SECRET WEAPON
By Product Group