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fashion trend blog

FASHION INSIGHT

Fashion trend analysis for brands watching what moves next

Open-access insight on the signals shaping fashion, product and consumer direction

The colour signals brands will be backing next

A free edit of five colour signals beginning to shape Spring Summer 2028 womenswear.

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From humanised neutrals and purposeful pales to stranger greens, fluid blues and measured brightness, this is the early read for brands deciding what deserves space next.

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Use it to sharpen palette direction, challenge the obvious and start SS28 with a stronger point of view.

THE SS28 COLOUR EDIT (7).png
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Shop directional reports by season and category — from macro trends, colour and print to swimwear, activewear, textiles, accessories and more.

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