Conscious Consumption: What if Consumers Stopped Consuming
- Oct 2
- 3 min read
When less becomes more and purpose replaces excess: welcome to conscious consumption
Conscious Consumption
Conscious consumption is rapidly transforming from a niche lifestyle choice into a cultural force that challenges everything we know about consumerism.
For decades, growth has been the unquestioned goal of brands, fuelled by cycles of novelty, planned obsolescence, and endless stimulation. But what happens when people stop buying for the sake of buying?
