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Creativity and Freedom - Fashion Trends 2024

Feel-good design, colour and textiles for personal re-invention fashion trends 2024


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Fashion trends for 2024 celebrate self expression, connection and virtual Nature


Spring Summer 2024 will soon be upon us.

We are experimenting more with self-expression and are re-connecting with nature, at the same time as we become more familiar with the emerging metaverse and the digital worlds we now live in.



Creative Freedom


This key story celebrates expression and the confidence to think outside the box. Hyper textures, upcycling and ingenious crafting are explored with renewed enthusiasm.


Upbeat and powerful, this fashion trend discovers how extreme design doesn't have to be wasteful and that customisation and embracing imperfections are key considerations.


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Connection


The importance of tradition, community spirit and the connection to our pasts inspires a story that delivers nostalgic security and familiarity.


The search for nourishment and support continues as we seek a sense of security and wellbeing. Traditions are refreshed, classics are elevated and historical influences are pulled forward.



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Virtual Nature


Technology, nature and space exploration collide in a trend story with an enhanced digital aesthetic. Innovation and future development are important here.


As the metaverse continues to influence technology, we see natural and artifical inspirations blend for rendered, striking design.




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The full season - Spring Summer 2024 Fashion Trends


Get the right trend direction for your brand. Explore our collection of 7 essential fashion trend books in one easy download. Our collection includes:



  • SS24 Women's Key Influences

  • SS24 Print Trends

  • SS24 Colour Trends

  • SS24 Swimwear Trends

  • SS24 Activewear Trends

  • SS24 Jewellery Trends

  • SS24 Accessories Trends



Plus a FREE "The Power of Colour" guide to enhance your seasonal planning.


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" Become a TREND SUITE member today and get exclusive access to our trend forecast library.

Get commercial validation and design inspiration, season after season."











About Tiffany Hill


Tiffany Hill is a fashion trend forecaster, providing established brands, studios and designers with seasonal fashion trend insights.

After enjoying over two decades of success as a fashion designer for major UK retailers, she now delivers trend information in an easy to understand, actionable format.


With her craft and eye for detail as a designer, and her curiosity and vision as a fashion forecaster, she sells digital trend books to over 2000 clients across 40 countries in every corner of the globe.


Tiffany’s specialist blend of design, vision and creative thinking helps fashion brands become the authority within a competitive industry.

She has over 65,000 followers across social media and her insights have been featured in British Heritage and Yorkshire Living magazines as well as on Euronews and other news platforms.


Tiffany understands that fashion moves fast and enables fashion professionals to stay relevant in an ever-changing marketplace.


Tiffany lives in West Yorkshire, UK with her husband and beloved pug “Queenie”. She has grown-up twins – a daughter and a son, who are also successful in their chosen fields.




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Get a FREE "The Power of Colour" Guide


Further grow your fashion brand and accelerate profits with our FREE guide to using fashion colours. Discover how to apply seasonal fashion trends and boost revenue.


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By Product Group