Customised Appeal: The Fashion Trend Set to Dominate Autumn Winter 2025-26

Personal Touches That are Transforming Luxury Fashion into the Art of Individualism and Self-Expression for the AW 25/26 Season

Image: Burberry

For AW25/26, customisation emerges as the cornerstone of contemporary fashion, offering customers a way to connect with their garments through added, unique details.

Unlike bespoke tailoring, which involves entirely made-to-measure pieces, customisation thrives on modifying pre-designed items with personalised touches. This evolution makes customisation more accessible, bridging the gap between exclusivity and ready-to-wear convenience.

Whether it’s intricate embroidery, interchangeable components like detachable collars or sleeves, or bold colour customisation, brands are reimagining garments as flexible canvases for self-expression.

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