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Key Trend Update for SS24 - Nature Inspired Fashion

How the breathtaking beauty of nature is weaving it's way into Spring Summer 2024 collections

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Nature Inspired Fashion for Spring Summer 2024


As the seasons change, so does the canvas upon which the fashion world draws inspiration from. Spring Summer 2024 heralds a new era of fashion that is drawn from nature and the breathtaking beauty that it has to offer.


"Reconnecting" with nature has been a key theme for the past couple of seasons, following traumatic times when we were in the midst of the Pandemic. Consumers looked for an escape from restrictions and also sought to improve their wellbeing and mindsets.


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Imagine a Palette of Petals


Vibrant colour, intoxicating scents and delicate petals are what the mind conjures up when we think about the beauty of nature. Soft pastels and bold botanical prints dominate the fashion arena for the new season and are applied to tailored suits, dainty dresses and elegant separates.


Runway shots and editorial spreads are immersed in botanical visuals that are a stunning fusion of human form and the natural world, blurring the lines.


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Being Nature Considerate


Spring Summer 2024 is as diverse in textures as is nature. Designers are exploring the organic surfaces that mimic nature such as the roughness of bark or the softness of petals.


It is all about bringing enhanced sensory experiences to wearers while keeping in mind the eco-friendliness of mother-earth.


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Blurring the lines between Nature, Spirituality and Fashion


We are witnessing a refreshed sense of spirituality across the globe. We are stepping away from the rebellion and anarchy that was once a statement of the runway, the fashion scene is transpiring towards calm and zen.


Nature will always be a part of human life and the brilliance of flowers and the elegance of vines will be evident next Summer.











About Tiffany Hill


Tiffany Hill is a fashion trend forecaster, providing established brands, studios and designers with seasonal fashion trend insights.

After enjoying over two decades of success as a fashion designer for major UK retailers, she now delivers trend information in an easy to understand, actionable format.


With her craft and eye for detail as a designer, and her curiosity and vision as a fashion forecaster, she sells digital trend books to over 2000 clients across 40 countries in every corner of the globe.


Tiffany’s specialist blend of design, vision and creative thinking helps fashion brands become the authority within a competitive industry.

She has over 65,000 followers across social media and her insights have been featured in British Heritage and Yorkshire Living magazines as well as on Euronews and other news platforms.


Tiffany understands that fashion moves fast and enables fashion professionals to stay relevant in an ever-changing marketplace.


Tiffany lives in West Yorkshire, UK with her husband and beloved pug “Queenie”. She has grown-up twins – a daughter and a son, who are also successful in their chosen fields.


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