SS 24 Fashion Textiles Trends and Material Innovation
- Jun 12, 2023
- 2 min read
Updated: Feb 17
Spring Summer 2024 fabric and textile trends bring innovation, integrity and purpose
Fabric innovation and ingenuity with purpose
Exuberant textiles are celebrated and resourceful design and reinvented traditional materials are in focus, as consumers seek a sense of purpose and employ self expression freely.
A renewed enthusiasm for DIY, customisation and design hacks including repair and reuse and personalisation will bring more subversive standpoints to the fashion stage, in a world that is defined more and more by perfection.
Past eras, nostalgic references and ethnic cultures will also be re-examined and remixed, with honesty and authenticity clearly on display.
These key directions celebrate freedom of expression, but do not promote creative excess.
Design for the next season needs to demonstrate functionality and purpose, with new, innovative processes that consider recycling, deadstock material usage and the care of our environment.
Deadstock and recycling
As consumers become more environment-conscious, materials sourcing focuses on recycled fibres and the creative use of leftover deadstock materials become key textile trends.
Organic naturals and recyclable synthetics are a clear choice for development and fabrics that cannot be recycled at the end of their life will be phased out, where possible.
Quality over quantity
Design for the Spring Summer 2024 season should focus on delivering pieces with functionality and purpose. Consumers are becoming increasingly discerning and will demand collections that deliver on value, durability, quality and longevity.
Experiment with colour, pattern and print design to create newness and to differentiate so that your audience is excited by your new offering.
Fully inclusive textiles
Integrate materials that can adapt to varying body shapes as well as considering gender and sexuality.
As consumers continue to embrace a broader way of being, products will be expected to follow suit.
A more demanding customer comes with increased needs and brands that can cater for these whilst reducing waste will be favoured.
