FASHION INSIGHT
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The colour signals brands will be backing next
A free edit of five colour signals beginning to shape Spring Summer 2028 womenswear.
From humanised neutrals and purposeful pales to stranger greens, fluid blues and measured brightness, this is the early read for brands deciding what deserves space next.
Use it to sharpen palette direction, challenge the obvious and start SS28 with a stronger point of view.
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Shop directional reports by season and category — from macro trends, colour and print to swimwear, activewear, textiles, accessories and more.
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