Emotional Dusk Tones: Purple Takes a More Psychological Turn

Emotional Dusk Tones push purple into a darker, more atmospheric direction for AW27–28

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Purple is returning with a noticeably altered character. The cleaner lilacs and high-energy violets of previous seasons are giving way to something more atmospheric: smoky lavender, dusk violet, bruised plum, burgundy and shadowed blue-purple tones that seem to change according to light and surface.

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