Post-Hype Consumers: The Rise of the Quiet Materialist
- 1 day ago
- 4 min read
Why the most future-forward fashion post-hype consumers are choosing tactility over trend, and silence over spectacle.
The End of the Hype Era
For more than a decade, fashion's pulse was defined by spectacle. Drops, collabs, logos, and virality ruled the game—visibility equaled value, and attention was currency. But as we look toward 2026, a notable consumer shift is gaining traction. The dominant fashion consumer of tomorrow isn’t chasing noise—they’re seeking depth.
