Ritualistic luxury: Why fashion is rediscovering the power of ceremony
- 16 hours ago
- 6 min read
Ritualistic luxury is emerging as a response to fashion’s culture of speed, replacing constant novelty with atmosphere, symbolism, anticipation and a stronger sense of occasion
Luxury has spent much of the past decade becoming easier to access, easier to understand and considerably faster to consume. Collections arrive continuously, campaigns are absorbed within seconds, runway images circulate before a show has finished and products move almost instantly from reveal to reference.
