SS26 Fashion Trends Report: Avoid These 3 Fading Looks
- Aug 3
- 3 min read
Free SS26 fashion trends report from Trend Suite, designed for DTC fashion brands and designers ready to lead SS26, not follow
Design Around Relevance, Not Residue
Designing for SS26 means making bold, strategic decisions—often before the market catches on. But here's the risk: many brands are still building around trends that have already peaked. These trends look current, but consumer energy is waning, Pinterest boards have moved on and overexposure has dulled their impact.
That's why we created the SS26 Fashion Trends Report: Trend Traps—a free, editorial forecasting drop from Trend Suite that helps fashion brands avoid the common mistake of designing around what's already fading.
Whether you're a founder, head of product or leading design direction, this freebie gives you the confidence to cut noise and act with clarity—visually, strategically and commercially.
What You'll Discover Inside
This is not another Pinterest recap or fashion week commentary. Trend Traps is built for DTC brands and designers who need direction ahead of time—not just inspiration.
Inside, you'll get:
A concise breakdown of three fading trends that may still appear in moodboards or collection reviews, but are showing early signs of saturation.
Directional insights on what's quietly rising in their place—from colour shifts and shape evolutions and commercial learnings.
A minimal, visual-first format designed to slot directly into your ideation, marketing strategy or internal brief process.
This is forecasting made functional—not speculative.
Why These Trends are Quietly Collapsing
Every season, there are trends that overstay their welcome. Not because they weren't strong—but because timing in fashion is everything.
Inside the SS26 Fashion Trends Report, we cover:
One colour story that's been pushed to it's limits in both DTC and high street retail.
A silhouette direction that had its viral moment—but is losing traction across runways and e-commerce.
An accessory-led aesthetic that's transitioned from niche to novelty to undone.
We're seeing early indications of consumer disengagement, influencer fatigue and saturation across platforms like TikTok, Google Trends and retail edits. And if you're designing around these for SS26, you could be one season too late.
This report shows you what to reconsider—and what to replace it with.
What's Emerging Instead (Just a Glimpse)
We won't spoil the full insight, but here's a teaser:
Instead of soft, sweet and over-polished aesthetics, SS26 is steering toward:
Bold, energising palettes—with a sense of optimism and friction.
Structured yet wearable tailoring—replacing skin-heavy designs.
Minimalist femininity—that feels grown, relevant and commercially repeatable.
These aren't just predictions. They're grounded in search volume data, Pinterest saves, runway analysis and retail patterning from directional brands and platforms.
Inside the full report, you'll see why they matter—and how to align with them while staying true to your brand DNA.
Who This is For
This free report is made for modern fashion businesses. It's ideal if you are:
A brand founder building product with intention.
A creative director or design lead reviewing concepts for SS26.
A marketing or brand manager looking to align visuals with what's actually relevant.
A small, independent fashion label making real-world commercial decisions.
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