FASHION FORECASTING - HOW TO POSITION YOUR BRAND AS A MARKET LEADER IN THE FASHION INDUSTRY
The fashion world is a notoriously secretive one. There are a multitude of bloggers, Vloggers, fashion entrepreneurs and already established brands that are all working hard to maintain their share of an already crowded market.
To stay ahead of the game in a fiercely competitive industry you need to employ the use of the strong analytical skills of fashion forecasters and use these to support your future strategy and product development.
The importance of fashion prediction is growing and it is already possible to carve out a full time career as a fashion trend forecaster. Brands can learn of and apply crucial trend information to their strategy planning in advance of the coming seasons and position themselves as market leaders, rather than followers.
STAY ONE STEP AHEAD
If you can predict what your customers are going to love you will elevate yourself as an influencer and gain a loyal following which trusts and engages with your content. Staying on top of what's hot and what's not, along with helping customers understand what's going to be the next in-demand fashion items is vital to carving out a niche for yourself.
BLOG ABOUT NEWNESS THATS COMING
Most brand owners are limited on time and don't possess the patience and analytical skills needed to go through the internet trawling for the next big trends.
They follow bloggers to a certain extent, however this method produces ideas on what's happening now, rather than what's coming in the near future.
Using ready-made fashion trend forecasts give accurate information that can be actioned as well as helping to plan and strategise the seasons ahead.
Unique and on trend content, product and supporting marketing plans will increase traffic flow to your site.
FRESH IDEAS AND INSPIRATION
Designers and retailers are constantly seeking new ideas and concepts and through fashion trend reporting, they can access doses of new inspiration.
No fashion business or clothing brand should be without an understanding of future trends and how these will affect their existing business or market share.
Search our instant download fashion trend reports and gain valuable industry insights to give you the information you need to enable you to post more effectively.
We create fresh, affordable, informative trend reports with instant access
We prepare reports for new brands, designers and retailers, giving validation that you are developing or buying the right products, at the right time.
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Over two decades worth of experience within the luxury and commercial sectors of the fashion industry has given Tiffany the know-how you need for your brand.
With both her craft as a freelance fashion designer and curiosity and vision as a forecaster, she has built a reputation for accurate trend prediction and design development.