The creative economy is power: Why creativity is becoming business infrastructure
- 12 minutes ago
- 6 min read
The creative economy is shifting from the edges of business towards its centre, turning creative capability into a competitive system for building value, differentiation and future relevance
For a long time, creativity has been discussed as though it sits downstream from the serious work of business. Strategy happens first, operations organise it, technology enables it and creativity arrives somewhere near the end to make the result desirable. Fashion has reinforced this perception particularly well because creativity is so visible in the finished product: the collection, campaign, store, image, object or show becomes the evidence we see.
