Gen Z Fashion Futures - How To Capture Generation Z In 2026
 
Gen Z account for a quarter of the global population and are a dynamic and influential consumer group with evolving needs. As they progress through significant life transitions, we explore the ways they engage with brands in the fashion space.
 
This Gen Z Fashion Futures report examines the priorities, motivations and key influences that drive Gen Z's attitude towards fashion and highlight the key strategies to employ to effectively capture and retain their interest.
 
This report provides an understanding of how to build lasting connections with this generation. From sustainability to authenticity to digital engagement and personalisation, it outlines actionable insights to stay relevant and competitive.
 
What's Inside:
 
Priorities and Values: Gen Z's top priorities and core values.
Influences: The key influences shaping Gen Z's changing shopping behaviour and their evolving needs.
Attitudes: Insights into Gen Z's attitude towards fashion, brands, equality and ethicality.
Effective Strategies: The most effective strategies to use to engage, capture and retain Gen Z in 2026.
Case Studies: Real life case studies showcasing strategic examples.
 
Our Gen Z Fashion Futures 2026 report is a strategic resource for fashion brands and designers. It will guide your product development and marketing strategies by understanding the complex needs of this generation.