AW27-28 Colour Trends: Why Colour Must Be Evaluated Through Material, Surface and Product Context
- 16 hours ago
- 3 min read
AW27-28 Colour Trends show that colour direction is no longer defined by hue alone, but by how colour performs across fabrication, finish and category application.
Colour is often assessed too early in the development process.
Palettes are selected at concept stage, frequently based on visual references that isolate hue from its final application. However, colour rarely operates as an independent design variable. Its impact is shaped by the materials it is applied to, the surfaces it interacts with and the product categories it ultimately informs.
