Question 1

What is Trend Advisory?

Accepted Answer

Trend Advisory is a focused, expert-led review of your brand, collection direction and product offer. It is designed to identify what is working, what is weakening the offer, and where stronger opportunities now sit across product, collection and positioning.

Question 2

What is the difference between the two offers?

Accepted Answer

Trend Direction Audit includes a written audit with focused recommendations and next-step direction. It covers your overall brand direction and up to 2 key product areas.

Trend Direction Audit + Advisory includes the full written audit plus a 60-minute advisory call to discuss priorities, questions and next moves in more depth.

Question 3

Who is this for?

Accepted Answer

Trend Advisory is for fashion brands, founders and design teams who need a sharper outside perspective on their current direction. It is particularly valuable when a collection feels unclear, product decisions are becoming reactive, or the next season needs a stronger, more commercially relevant point of view.

Question 4

Who is this not for?

Accepted Answer

This is not for brands looking for ongoing consulting, unlimited feedback or day-to-day creative support. It is also not designed for those seeking broad inspiration without being ready to make decisions. Trend Advisory is a focused diagnostic offer for brands ready for expert review and clear direction.

Question 5

What will I receive?

Accepted Answer

Depending on the option selected, you will receive:
 • a focused review of your brand, collection direction and product offer
 • expert analysis of what is working and what needs refining
 • clear recommendations on what to prioritise, strengthen or leave behind
 • a written audit document
 • and, if selected, a 60-minute advisory call

Question 6

What does the audit look at?

Accepted Answer

The audit reviews your brand through a trend-led, commercial lens. This can include overall collection direction, product focus, coherence, trend alignment, category strength, positioning and where opportunities or weak points are beginning to emerge.

Question 7

How many product areas are included?

Accepted Answer

Trend Direction Audit includes review of your overall brand direction and up to 2 key product areas.

If you choose Trend Direction Audit + Advisory, the written audit remains focused, but the advisory call allows for broader strategic discussion around the wider offer.

Question 8

Do I need to book a call?

Accepted Answer

No. There is no booking system. After purchase, you will receive an intake form. If you choose Trend Direction Audit + Advisory, your 60-minute call will be arranged by email after your audit has been delivered.

Question 9

What happens after I purchase?

Accepted Answer

After purchase, you will receive a short intake form to complete. This gives Trend Suite the context needed to review your brand, current direction and collection focus. Once your completed form is received, your audit begins.

Question 10

What do I need to submit?

Accepted Answer

You will be asked to share key details about your brand, current collection direction and the areas you want reviewed. This may include your website, Instagram, collection imagery, moodboards, product references or other relevant brand materials.

Question 11

How long does delivery take?

Accepted Answer

Your written audit will be delivered within 5–10 working days of receiving your completed intake form. If you have selected Trend Direction Audit + Advisory, the advisory call will be arranged by email after delivery.

Question 12

Is this a custom forecast?

Accepted Answer

No. Trend Advisory is not a bespoke trend forecast. It is a diagnostic review and strategic advisory offer designed to assess your current brand and collection direction, then provide expert recommendations on where to refine, focus and move next.

Question 13

Will you tell me exactly what to design?

Accepted Answer

Trend Advisory is designed to sharpen your direction, not replace your creative process. It gives expert perspective on what is working, what needs refining and where the strongest opportunities now sit, so you can make stronger decisions with more confidence.

Question 14

Will I receive ongoing support?

Accepted Answer

No. This is a one-off advisory offer, not ongoing consulting. The Trend Direction Audit + Advisory option includes one 60-minute call. Any further support would need to be arranged separately.

Question 15

Can I ask follow-up questions?

Accepted Answer

The offer is designed to be focused and contained. If you select Trend Direction Audit + Advisory, your follow-up questions can be discussed during the call. If you purchase the audit-only option, the written recommendations are intended to give you clear next-step direction without ongoing back-and-forth.

Question 16

Is this suitable if my brand is early-stage?

Accepted Answer

Yes, if you already have enough brand and product direction in place to be meaningfully reviewed. Trend Advisory works best when there is something tangible to assess, whether that is a developing collection, a current offer or a brand direction that needs refining.

Question 17

Can this help if I feel stuck between ideas?

Accepted Answer

Yes. This is exactly where Trend Advisory can be most valuable. The purpose of the audit is to bring sharper perspective to what is already taking shape, so you can move forward with greater clarity and stronger priorities.

Question 18

Are forecasts included?

Accepted Answer

No. Forecasts are not included in Trend Advisory. However, recommendations may highlight where additional forecast support could strengthen your next steps.

Question 19

Do you offer refunds?

Accepted Answer

Because this is a time-based advisory service, purchases are generally non-refundable once work has begun. Please make sure you choose the option that best fits your needs before purchasing.

Question 20

How many advisory slots are available?

Accepted Answer

Trend Advisory is offered on a limited basis to protect the quality and focus of the work. Availability may vary depending on current client capacity.

Question 21

Is VAT included?

Accepted Answer

VAT at 20% is added to UK purchases. For eligible services sold outside the UK, UK VAT is generally not charged.

Trend Advisory

Questions, answered