Brand Relevance in an Uncertain World: Why Meaning Matters More Than Ever
- Dec 7, 2025
- 4 min read
Why Brand Relevance in an Uncertain World is shifting fast — and what truly earns trust when loyalty feels unstable
In today’s fractured landscape, brands are discovering a difficult truth: relevance is no longer guaranteed, even for the biggest names.
Half of global consumers now report having no favourite brand at all — a profound shift that signals both risk and opportunity.
People still buy, but they don’t always bond.
