Branding is Cultural Literacy: Reading the World to Shape the Future
- Sep 16
- 2 min read
In today's fast-moving world, cultural literacy is the foundation of branding - decoding the zeitgeist to create relevance, meaning and connection.
Cultural Literacy
Branding is no longer just about logos, colours, or catchy taglines — it’s about cultural literacy. In today’s fast-moving world, successful brands act as cultural translators, capable of reading the shifting zeitgeist and anticipating what people feel, believe, and value.
To resonate, brands must do more than sell; they must speak the language of culture itself.
