Brightness Grows Up: How SS28 Rewrites Optimistic Colour
1 day ago
5 min read
Brightness Grows Up brings a warmer, more considered expression of optimism into SS28
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Bright colour is returning, but SS28 changes the terms. The high-saturation rush of dopamine dressing gives way to a palette with more control: sunlit yellow, apricot, peach, warm pink, lavender, coral and confident red. The energy remains, but it is tempered by softer undertones, greater tonal range and a more deliberate relationship with the quieter colours around it.
