The Age Reset: Why Fashion Is Moving Beyond Generational Style Codes

How age reset fluidity is reshaping consumer behaviour, aesthetic identity and the future of fashion

For decades, fashion operated through a system of generational signalling.

Brands knew who they were designing for. Consumers knew where they belonged. Age acted as a shortcut for taste, aspiration and product development. Certain silhouettes belonged to youth. Certain categories belonged to maturity. Entire retail strategies were built around life stages and demographic assumptions.

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