The key 2024 colour trends that will matter most to your brand
- Oct 22, 2023
- 1 min read
Updated: Feb 17
Know the emerging colour directions for autumn winter 2024-2025
Colour is an integral part of the fashion system and for each new season a new palette of key colours enters the market and are interpreted by trend studios and fibre producers.
The fashion industry is not the only sector that is influenced by colour. Graphic design, packaging, decoration and interiors all align with the emerging new colour selections.
In terms of colour psychology, colours can express our inner emotions and also reflect the general social mood of the moment.
As trend forecasters, we understand and forecast consumer behaviour, which is what enables us to predict the upcoming season's key shades.
Autumn Winter 2024-25 Colour Trends across fashion products
Our forecasted colour palettes for autumn winter 2024-25 align perfectly with our identified "Influences" forecasts.
While some of our selected shades will translate across both genders, some will also be unique to either womenswear or menswear.
Illusionist
Creativity, innovation and escapism themes are embraced as surrealist influences expand our imaginations and embrace newfound bright energy.
Reinvention
Nostalgic stories from past eras are reimagined with tinted darks in a rich tapestry of craft and heritage.
Frontiers
As we continue to explore sustainable alternatives for industry, we take inspiration from otherworldly aesthetics and bio-synthetic innovation.
