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The key 2024 colour trends that will matter most to your brand

Know the emerging colour directions for autumn winter 2024-2025


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Colour is an integral part of the fashion system and for each new season a new palette of key colours enters the market and are interpreted by trend studios and fibre producers.


The fashion industry is not the only sector that is influenced by colour. Graphic design, packaging, decoration and interiors all align with the emerging new colour selections.


In terms of colour psychology, colours can express our inner emotions and also reflect the general social mood of the moment.


As trend forecasters, we understand and forecast consumer behaviour, which is what enables us to predict the upcoming season's key shades.



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Autumn Winter 2024-25 Colour Trends across fashion products



Our forecasted colour palettes for autumn winter 2024-25 align perfectly with our identified "Influences" forecasts.


While some of our selected shades will translate across both genders, some will also be unique to either womenswear or menswear.







Illusionist


Creativity, innovation and escapism themes are embraced as surrealist influences expand our imaginations and embrace newfound bright energy.








Reinvention


Nostalgic stories from past eras are reimagined with tinted darks in a rich tapestry of craft and heritage.



Frontiers


As we continue to explore sustainable alternatives for industry, we take inspiration from otherworldly aesthetics and bio-synthetic innovation.









" Become a TREND SUITE member today and get exclusive access to our trend forecast library.

Get commercial validation and design inspiration, season after season."







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" My absolute favourite trend service! The presentations are accurate, easy to use and a perfect blend of aspirational and commercial inspiration."











Get a FREE "The Power of Colour" trend guide


Find out how to grow your fashion brand and accelerate profits with our FREE guide to using forecasted fashion colours.


Discover easy ways to apply seasonal fashion colour trends to your brand's identity to keep your fashion business fresh, relevant and valuable.


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About Tiffany Hill


Tiffany Hill is a fashion trend forecaster, providing established brands, studios and designers with seasonal fashion trend insights.

After enjoying over two decades of success as a fashion designer for major UK retailers, she now delivers trend information in an easy to understand, actionable format.


With her craft and eye for detail as a designer, and her curiosity and vision as a fashion forecaster, she sells digital trend books to over 2000 clients across 40 countries in every corner of the globe.


Tiffany’s specialist blend of design, vision and creative thinking helps fashion brands become the authority within a competitive industry.

She has over 65,000 followers across social media and her insights have been featured in British Heritage and Yorkshire Living magazines as well as on Euronews and other news platforms.


Tiffany understands that fashion moves fast and enables fashion professionals to stay relevant in an ever-changing marketplace.


Tiffany lives in West Yorkshire, UK with her husband and beloved pug “Queenie”. She has grown-up twins – a daughter and a son, who are also successful in their chosen fields.


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