When Meaning Slows Down: How Ritualistic Consumption Is Reshaping Modern Desire and Daily Life
- 6 days ago
- 2 min read
Ritualistic consumption reframes objects not as products to own, but as emotional anchors that stabilise uncertain lives.
Ritualistic Consumption as a Response to Uncertainty
Ritualistic consumption tends to intensify during periods of prolonged uncertainty, when social, economic and emotional structures feel fragile or incomplete.
As traditional markers of progress and success lose their authority, people search for stability in smaller, more controllable moments.
