Why AW26–27 Colour Is Becoming Emotional Infrastructure
- 6 hours ago
- 3 min read
How Cultural Shifts Are Rewriting the Role of AW26-27 Colour Palettes Beyond Seasonal Change
For much of modern fashion history, colour operated as a visual shorthand for novelty.
It signalled newness, seasonality and change at a glance, helping brands create distinction through contrast and immediacy.
Colour cycles were fast, declarative and designed to be noticed quickly, often disconnected from deeper emotional or cultural meaning.
In AW26–27, that logic no longer applies.
