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Yohji Yamamoto: Why Fashion Still Needs to Learn How to Age

3 hours ago
5 min read

Yohji Yamamoto shows why fashion longevity is built through imperfection, material memory and design strong enough to become more compelling with time


Yohji Yamamoto


Fashion has spent much of the past decade optimising for the new. New drops, new collaborations, new aesthetics and an accelerating cycle of visual novelty have made freshness almost synonymous with relevance. Yet some of the most interesting thinking in fashion is moving in the opposite direction. As longevity, repair, patina and material integrity acquire greater cultural weight, the question is shifting from how new a product can look to how well it can live.


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