Protective Living: When Everyday Life is Designed for Threats

As climate shocks, urban unrest and digital threats become everyday realities, consumers are turning personal resilience, and quiet security into protective living

A World of Permanent Precaution

We’ve crossed a threshold: what used to feel like exceptional “worst-case scenarios” — record heatwaves, flash floods, civil unrest, digital privacy breaches — are now embedded in everyday life. Consumers are waking up to the reality that preparedness is no longer fringe survivalism, but a rational lifestyle mindset.

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