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Re-Play Luxury: Why Grown-Up Toys are the New Makers of Taste

  • Jun 22
  • 3 min read

Updated: Jun 26

Millennials are reframing childhood nostalgia through a luxury lens by adopting re-play luxury collectibles and wearable toys.


re-play luxury


When Play Becomes Prestige


Millennials, the original Pokémon trainers and Polly Pocket collectors, are now homeowners, parents, and luxury consumers. But they’re not leaving their toys behind.

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