Why the Maison Margiela H&M Collaboration Still Feels Ahead of Fashion
- Aug 3
- 5 min read
The Maison Margiela H&M collaboration introduced a mass audience to fashion built on ideas rather than easy desirability
When Maison Martin Margiela collaborated with H&M in 2012, the collection arrived as something of an anomaly. Designer partnerships with the high street had already become familiar, but this did not behave like a conventional exercise in translating luxury signatures into simpler, more commercially digestible products.
