Autumn Winter 2027-28 Womenswear Influences Colour and Pattern Edition
Macro Influences, Colour + Pattern
One edition to sharpen your AW27/28 collection direction from concept to final product.
Best for brands building AW27/28 womenswear collections across concept, colour and pattern.
The AW27/28 Edition brings together Macro Influences, Colour and Pattern into one connected direction — giving you a clearer foundation for the season from concept through to final product.
Instead of pulling ideas from multiple sources, this edition helps you align the key signals shaping AW27/28 so your collection feels more intentional, cohesive and relevant to how consumers are evolving now.
What's inside:
• AW27/28 Macro Influences Forecast
The cultural shifts shaping the season and the wider context influencing how fashion evolves, resonates and communicates.
• AW27/28 Colour Forecast
Refined palettes and tonal systems designed to strengthen mood, balance and emotional relevance across the collection.
• AW27/28 Pattern Forecast
Surface direction translating concept into print through scale, placement and material interaction.
Together, these three forecasts create one connected foundation — aligning concept, colour and pattern from the start.
Inside, you'll unlock:
• A clear seasonal direction for AW27/28
• Core narratives to guide design and storytelling
• Colour systems and harmonies to support palette building
• Pattern and surface strategies to elevate product development
• A more direct path from insight to execution
The outcome:
• Align concept, colour and pattern into one clear direction
• Define hero pieces earlier
• Translate cultural shifts into product direction• Build a stronger collection direction across the range
This is not more information. It is a more usable foundation for better collection decisions.
Download the AW27/28 Edition
or access it instantly inside Innovator Elite
