Autumn Winter 2027-28 Menswear Influences Colour and Pattern Edition
 
Three essential AW27-28 forecasts, brought together to sharpen collection direction from concept to final product.
 
The Autumn Winter 2027-28 Menswear Influences, Colour + Pattern Edition brings together the three core Trend Suite forecasts for the season — Macro Influences, Colour and Pattern — creating one connected view of the cultural shifts, palette direction and visual language shaping AW27-28 menswear.
 
What's inside:
AW27-28 Menswear Macro Influences Forecast
Three macro trend narratives and 12 micro stories identifying the cultural, behavioural and aesthetic forces shaping the season, with direction across mood, material, surface and product.
AW27-28 Menswear Colour Forecast
Three connected colour worlds and 12 micro colour stories, with Pantone TCX references, palette relationships, surface behaviour and guidance for translating colour into product.
AW27-28 Menswear Pattern Forecast
Three macro pattern narratives and 12 micro pattern stories covering motif, surface, scale, placement, repetition and the emerging visual codes gaining relevance for AW27-28.
Three macro worlds across every forecast
Protocol, Recode and Bioform run through Influences, Colour and Pattern, allowing you to see how one seasonal idea evolves from wider cultural shift into visual and product direction.
Thirty-six micro trend stories
A deeper layer of focused seasonal intelligence across culture, colour and pattern, giving you more specific territories to design from.
Concept to product direction
A connected seasonal framework that helps align early concept thinking with palette, print, surface and product development.
 
What it helps you decide:
Understand the wider forces shaping AW27-28 before making individual design decisions.
Identify which macro and micro stories are most relevant to your brand — and which can be left behind.
Connect cultural context, colour and pattern rather than developing each in isolation.
Build stronger relationships between seasonal concept, palette and surface direction.
Create a more cohesive and distinctive collection without chasing every signal in the market.
Move from early-season thinking into product with a more connected view of what is changing and why it matters.
 
This is not simply three forecasts packaged together. It is a more complete view of AW27-28 — showing how the season connects from cultural shift to colour, pattern and product.
 
Download the Autumn Winter 2027-28 Menswear Influences, Colour + Pattern Edition, or access all three forecasts as part of Innovator Elite.