Autumn Winter 2027-28 Menswear Influences Colour and Pattern Edition

THREE FORECASTS. ONE CONNECTED VIEW OF AW27-28.

3 CONNECTED FORECASTS · 36 MICRO STORIES · DIGITAL DOWNLOAD

Macro Influences, Colour and Pattern connected through Protocol, Recode and Bioform — giving you one seasonal framework for deciding what deserves space in your AW27-28 collection and how those ideas translate into product.

£215 for all three. Save £25 compared with purchasing individually.

Designed for brands and design teams making AW27-28 decisions now, the Edition connects wider cultural shifts with palette, pattern and product direction — reducing fragmented research and giving your collection a stronger, more coherent starting point.

What's inside:

AW27-28 Menswear Macro Influences Forecast Three macro trend narratives and 12 micro stories identifying the cultural, behavioural and aesthetic forces shaping the season, with direction across mood, material, surface and product.

AW27-28 Menswear Colour Forecast Three connected colour worlds and 12 micro colour stories, with Pantone TCX references, palette relationships, surface behaviour and guidance for translating colour into product.

AW27-28 Menswear Pattern Forecast Three macro pattern narratives and 12 micro pattern stories covering motif, surface, scale, placement, repetition and the emerging visual codes gaining relevance for AW27-28.

Three macro worlds across every forecast Protocol, Recode and Bioform run through Influences, Colour and Pattern, allowing you to see how one seasonal idea evolves from wider cultural shift into visual and product direction.

Thirty-six micro trend stories A deeper layer of focused seasonal intelligence across culture, colour and pattern, giving you more specific territories to design from.

Concept to product direction A connected seasonal framework that helps align early concept thinking with palette, print, surface and product development.

Design Priorities:

Understand the wider forces shaping AW27-28 before making individual design decisions.

Identify which macro and micro stories are most relevant to your brand — and which can be left behind.

Connect cultural context, colour and pattern rather than developing each in isolation.

Build stronger relationships between seasonal concept, palette and surface direction.

Create a more cohesive and distinctive collection without chasing every signal in the market.

Move from early-season thinking into product with a more connected view of what is changing and why it matters.

This is not simply three forecasts packaged together. It is a more complete view of AW27-28 — showing how the season connects from cultural shift to colour, pattern and product.

Download the Autumn Winter 2027-28 Menswear Influences, Colour + Pattern Edition, or access all three forecasts as part of Innovator Elite.