Autumn Winter 2027-28 Activewear Trend Forecast
 
A focused forecast of the activewear directions set to shape AW27-28 across both womenswear and menswear, from macro shift to product.
 
The Autumn Winter 2027-28 Activewear Trend Forecast translates the wider cultural, aesthetic and behavioural shifts shaping the season into clear direction for both womenswear and menswear activewear design and development.
 
Structured around three macro worlds — Permanence, Symbiotic and Regenesis — the forecast moves from broader seasonal thinking into 12 focused micro trend stories, helping you connect emerging shifts in performance, material, construction and form to your collection.
 
What’s inside:
Three macro activewear narratives
Permanence, Symbiotic and Regenesis — three distinct seasonal worlds defining the wider mood and design language of AW27-28 activewear.
Twelve micro activewear stories
Focused directions that break each macro into more specific product, material and aesthetic opportunities across womenswear and menswear.
Activewear design language
Direction across material, construction, performance and surface as activewear continues to evolve beyond purely functional design.
Shape + function direction
Insight into how proportion, structure and performance requirements are beginning to shift for the season.
Curated visual research
Directional references designed to strengthen concept development and give each story a clearer creative identity.
Macro to product pathways
Practical guidance for translating broader seasonal ideas into relevant activewear design and development.
 
Together, these elements create a stronger framework for developing AW27-28 activewear with greater clarity — connecting wider change to the product decisions that ultimately shape your collection.
 
What it helps you decide:
Identify which activewear shifts have enough relevance to influence AW27-28.
Define a clearer seasonal direction before moving deeper into product development.
Understand which of the three macro worlds best aligns with your brand and customer.
Translate broader trend thinking into stronger decisions across material, construction, form and function.
Develop product across womenswear and menswear that feels progressive without losing performance credibility or brand identity.
Build a more cohesive and distinctive activewear collection around the directions with the greatest relevance to you.
 
This forecast is designed to help you make sharper activewear decisions — creating AW27-28 product that feels more considered, more distinctive and more relevant to where the category is heading.
 
Download the Autumn Winter 2027-28 Activewear Trend Forecast, or access it as part of Innovator Elite.