Spring Summer 2028 Womenswear Colour Trend Forecast

A focused read of the colour shifts set to shape SS28 womenswear — translated into clear palette and product direction.

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The Spring Summer 2028 Womenswear Colour Trend Forecast identifies the seasonal colour shifts with enough relevance to influence SS28 — helping you decide which tones deserve investment, how they work together and where they can create the greatest impact across your collection.

Structured around Humanware, Mutualism and Stillpoint, the forecast translates three macro colour narratives into 12 focused micro colour stories, connecting wider seasonal change to Pantone TCX references, colour combinations, material direction and product application.

What’s inside:

Three macro colour narratives The wider cultural forces shaping the mood, meaning and emotional role of colour for SS28.

Twelve micro colour stories Focused palette stories translating each macro into precise tonal shifts, colour relationships and commercially relevant opportunities.

Curated Pantone TCX references Specific colour references to support palette building, product development and communication across creative and product teams.

Colour harmony + pairing Guidance on how hero shades, supporting tones and accents work together to create a more cohesive seasonal palette.

Surface + pigment intelligence A closer look at how colour behaves through diffusion, translucency, saturation, mineral depth, layering and finish.

Colour to product Practical guidance for translating each colour story across womenswear categories, materials and product development.

Design Priorities:

Identify the colours that deserve space in SS28 and understand the role each one should play.

Build stronger relationships between hero shades, supporting tones and accents rather than treating colour as a series of isolated choices.

Translate wider cultural shifts into commercially usable colour decisions without losing your brand identity.

Connect palette decisions to material, surface, silhouette and product so colour works as part of a complete seasonal story.

Create a more distinctive and cohesive colour edit from early concept through to final product.

This is not another collection of disconnected colour inspiration. It is a sharper framework for deciding which colours matter, how they work together and where they belong in your collection.

Download the Spring Summer 2028 Womenswear Colour Trend Forecast, or access it as part of Innovator Elite.