Spring Summer 2027 Colour Trends: Womenswear
 
For brands that want emotional clarity, creative confidence and future-ready colour direction.
SS27 isn’t just a new season of colour — it’s a shift toward clarity.
In a landscape where colour drives emotion, connection and conversion, guessing is no longer an option. Brands need palettes that resonate, differentiate and evolve their aesthetic without losing identity.
 
The SS27 Womenswear Colour Forecast is your strategic, design-ready guide to choosing the right shades for your audience. Rooted in cultural research and emotional intelligence, this report translates the season’s shifts into 15 defining colour stories — giving you the confidence to innovate with intention and design with precision.
 
This Forecast Helps Brands:
Connect with consumers through emotionally aligned palettes
Evolve brand DNA while maintaining visual integrity
Make confident colour decisions supported by insight, not intuition
 
Inside, You’ll Discover:
15 defining SS27 colour stories — from joy-charged brights to nostalgic dreamscapes
Moodboards and ready-to-use palettes that make seasonal colour planning effortless
Material and finish guidance to support tactility, innovation and product development
Shape and surface direction showing how colour influences silhouette and narrative
Concept-to-creation pathways aligning design, marketing and merchandising
 
SS27 is bold, surreal and radically joyful — reframing colour as a strategic tool that shapes emotion and drives conversion.
Perfect for brands and creative teams who design with feeling and lead with foresight.
 
When your palette is right, everything else aligns.