Spring Summer 2027 Colour Trends: Womenswear
The colours defining the season.
 
Every season brings new colour. This one brings clarity.
The Spring Summer 2027 womenswear colour forecast is your essential guide to designing with confidence - a creative and commercial toolkit built to help you select the right shades for your audience without losing brand identity.
 
In an era where colour drives emotion, connection and conversion, guessing isn't an option. This forecast gives you the balance you've been searching for: the freedom to innovate, anchored in strategy.
 
Through in-depth cultural research, emotional intelligence and creative foresight, Trend Suite translates the season's shifts into 15 defining colour stories - empowering you to move from instinct to intention, from uncertainty to creative precision.
 
Why it Matters:
Choosing colour isn't just aesthetic - it's strategic.
This forecast helps you:
Connect with your audience through emotionally resonant palettes that reflect what they feel, want and buy next.
Stay on-brand while evolving - maintaining the DNA that defines you while moving your vision forward.
Design with confidence using data-backed insight and visually rich, ready-to-apply palettes.
 
Inside You'll Discover:
15 Defining Colour Stories that decode the emotional spectrum of SS27 - from joy-fuelled brights to nostalgic dreamscapes.
Moodboards + Palettes that make colour decision-making effortless and inspired.
Material + Finish Insights to guide tactility, innovation and product development.
Shape + Surface Direction to show how colour drives silhouette and storytelling.
Concept to Creation Guidance to align design, marketing and merchandising in one unified direction.
 
Spring Summer 2027 is bold, surreal and radically joyful.
It's not just a forecast - it's a framework for designing colour that converts.
Perfect for creative teams who want to lead with feeling and foresight.
 
Because when your palette is right, everything else aligns.