Spring Summer 2027 Colour Trends: Menswear
 
For brands that want bold clarity, emotional resonance and future-ready colour direction.
SS27 is a season where colour becomes immersive, expressive and deeply joyful — a visual language shaped by emotion, digital influence and cultural momentum. Palettes feel playful yet intentional, designed to energise storytelling and reframe how menswear communicates identity.
 
The SS27 Menswear Colour Forecast is your strategic toolkit for building colour-driven collections that feel modern, relevant and creatively charged. It’s a hyper-sensory, emotionally intelligent resource that ignites imagination while keeping product development aligned with future-facing demand.
 
Inside, You’ll Unlock:
15 defining SS27 colour stories — from inflatable brights and digital florals to surrealist cityscapes and costume-coded neons
Moodboards and palette playbooks that show how to layer, contrast and harmonise colour for maximum visual impact
Material and finish insights exploring how soft-touch synthetics, reflective surfaces and playful tactility elevate colour expression
Shape and surface direction revealing how colour influences silhouette, volume and design identity in SS27
Concept-to-creation guidance translating each story into commercially aligned, design-ready palettes
 
SS27 is bold, surreal and radically joyful — a season that reimagines colour as a multisensory language built to move, surprise and emotionally connect.
Perfect for brands and creative teams ready to design louder, think deeper and colour the future with intention.
 
Ready to shape the season?