Spring Summer 2027 Menswear Trends: Influences
 
For brands that want early clarity, experimental direction and a future-ready creative edge.
SS27 is a season where emotion meets innovation — where menswear becomes more sensory, more optimistic and more unapologetically future-facing. The landscape is shifting fast, and designing ahead of the curve now requires more than intuition alone.
 
The SS27 Menswear Influences Forecast gives brands a deeply researched, forward-thinking foundation for the season. It translates emerging cultural signals into clear, directional frameworks that spark creativity, strengthen storytelling and guide confident design decisions.
 
Inside, You’ll Unlock:
Three macro trend narratives that connect emotional shifts with experimental design language
Moodboards and visual language to activate concept development across design, marketing and product
Material and surface innovation — from ultra-light second skins and inflated volumes to regenerative biomaterials and pixelated tactility
Detail direction including fluid silhouettes, sculptural softness, biomorphic distortion and playful exaggeration
Trend-to-product strategy that moves each narrative from forecasting into commercial design development
 
SS27 is sensory, optimistic and boldly future-oriented — blending softness with spectacle, technology with tactility and experimentation with purpose.
Perfect for brands and creative teams who understand that the future isn’t something you wait for — it’s something you design into being.
 
Ready to work ahead?