Autumn Winter 2026-27 Activewear Trend Forecast
 
For brands that want clarity, innovation and future-ready activewear direction.
AW26–27 redefines activewear as more than performance — it becomes protection, ritual and emotional expression. Garments act as interface, armour and signal, blending resilience with sensory innovation in ways that shift how we design, move and connect.
 
The AW26–27 Activewear Trend Forecast is your strategic guide to the future of activewear — a clear, commercially aligned framework that translates deep cultural and material shifts into 15 defining narratives.
These stories empower brands to design with purpose, evolve with relevance and build collections that feel both functional and emotionally resonant.
Through future insight, material innovation and aesthetic clarity, this forecast explores how activewear adapts to new expectations around protection, identity, performance and psychological wellbeing.
 
This Forecast Helps Brands:
Design with confidence using culturally aligned activewear direction
Understand how silhouette, layering and performance materials are evolving
Fuse craft, technology and storytelling without losing brand identity
Translate conceptual insight into retail-ready collections
 
Inside, You’ll Discover:
15 defining activewear narratives for AW26–27
Moodboards and material innovations across silhouette, texture and performance
Craft-and-technology insight exploring biomimicry, smart materials and symbolic hardware
Concept-to-application pathways connecting design development to commercial strategy
 
AW26–27 is protective, instinctive and deeply transformative — a season where activewear becomes both shield and ritual, rooted in utility yet driven by emotional and cultural imagination.
 
The future is activewear — ready to design it into being?